Design

From concept to creation and critical acclaim, we work with the world’s best.

Design language

Beta Tools

Ergonomics for the iconic toolmaker

The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.

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Tederic

Integrated design for the industry

Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.

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SCM Group L’Invincible

Sharp industrial design heralding a rich heritage

For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.

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Negri Bossi

Forging a new design language from the physical to digital

Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.

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ABB Emax 2

As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.

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Trillio

Easy-to-use, connected pill reminder

Making IoT technology accessible for tech-challenged seniors, we designed Trillio as an easy-to-use portable device that looks like a traditional alarm clock, reminding users to take their medication. As part of a connected service ecosystem for the elderly, the seemingly simple device sparks a physical connection between patients, their healthcare providers and pharmacies.

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Chicco Magic Lantern

Enhancing the nursery

As part of our long partnership with Artsana and Chicco, we designed the Magic Lantern, a light that also features soothing sounds to comfort and cuddle a child in a calm, peaceful and relaxing atmosphere. The lantern’s soft, iconic shape enables it to rock gently, while its practical carry-handle makes it easy to grab and hold on to.

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Pepsi Spire

Designing a connected ecosystem for tomorrow

The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.

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3M Scotch-Brite

Sustainable package design with a fresh look

For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.

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