Design
From concept to creation and critical acclaim, we work with the world’s best.
Beta Tools
Ergonomics for the iconic toolmaker
The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.
SCM Group L’Invincible
Sharp industrial design heralding a rich heritage
For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.
Negri Bossi
Forging a new design language from the physical to digital
Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.
ABB Emax 2
As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.
Unilever
A long partnership of innovation and brand guardianship in oral care
We have worked closely with Unilever’s Oral Care Division since 1997. Teaming up with the Product Innovation Division and providing support in every area, we have become a key trusted partner.
DiscoverTrillio
Easy-to-use, connected pill reminder
Making IoT technology accessible for tech-challenged seniors, we designed Trillio as an easy-to-use portable device that looks like a traditional alarm clock, reminding users to take their medication. As part of a connected service ecosystem for the elderly, the seemingly simple device sparks a physical connection between patients, their healthcare providers and pharmacies.
Pepsi Spire
Designing a connected ecosystem for tomorrow
The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.
3M Scotch-Brite
Sustainable package design with a fresh look
For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.
Elvox Tab 5S Up
An interconnected interface for the smart home
With the Tab 5S Up intercom, we crafted an innovative device to communicate with guests at the entrance from anywhere, whether at home or on the go, via a dedicated app. Featuring a minimalist design and a 5“ touch display, Tab 5S Up uses IoT to further integrate the smart home with an interconnected system.
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