From concept to creation and critical acclaim, we work with the world’s best.
Boosting the new identity of the range
Kraft Heinz reached our brand design department out to revamp the entire Nutri-Mune range to express Plasmon’s core design equities and easily communicate the functional benefits of the product.
Nourishing tomorrow, today
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
DiscoverElevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
DiscoverPouring potential into a prestigious portfolio
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Designing an Italian everyday design icon
An icon of everyday design lauded for its form and function by the likes of Alessandro Mendini and included in the prestigious Phaidon Design Classics collection, the Tratto pen is a felt pen applying previously known technology to a simple writing tool. In 1975, FILA came to us with the request to design a new and economic pen with a signature look and feel. Our innovative proposal went on to win the Compasso d’Oro in 1979 and is still in production today, defending its status as a time-tested Italian design icon.
Get in touchConfidential
We helped the global leader get their expertise in food & beverages sparkle.
Would you like to discuss how we can help you achieve your goals in the FMCG industry? Get in touch.
Innovative product design for a sustainable future
Our creative team designed a Post-It dispenser to be proudly displayed. Typically made from pieces of plastic and spring requiring several production lines, we introduced a more sustainable solution with just two pieces in cork and glass.
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Get in touchRadical innovation in the FMCG category
As part of a long partnership of innovation and brand guardianship in oral care, we partnered with Unilever to create Vertical Sensitive.
With it, we set out to design a toothbrush that simply and intuitively facilitates the correct brushing motion. The design of the Vertical Expert handle with its cylindrical 360° radial grip zone prompts the user to rotate the toothbrush between their fingers, facilitating the vertical toothbrush motion recommended by dentists. The bristles and the head design complete the impact.
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