Design

From concept to creation and critical acclaim, we work with the world’s best.

Plasmon Limited Edition

Plasmon Limited Edition

Banana Biscuit limited edition: a new world of tastes

The partnership between Design Group Italia and Plasmon – iconic brand of the Kraft Heinz Group - continues.

Plasmon NutriPRO

Plasmon NutriPRO

Entering a new channel, pioneering a new category

Our brand design team supported Plasmon in achieving a key goal: entering  the pharmacy and para-pharmacy channels.

Plasmon BIO

Plasmon BIO

A new launch strategy, a new packaging identity, a new high-quality range to go organic!

Design Group Italia and Kraft Heinz have defined a new strategy to help the Plasmon Brand enter and establish relevance in the organic market.

Hormel

Hormel

Design explorations for the snacking framework.

Our Product and Brand Design teams partnered with Holmer Foods to shape new eating opportunities.

Santa Lucia

Santa Lucia

What if mozzarella could be eaten like a pasta dish?

Shaping new opportunities for the Santa Lucia brand of mozzarella.

Di Bruno Bros

Di Bruno Bros

A premier gourmet identity for the Philadelphia based private label

The Philadelphia iconic and historic destination for specialty food amateurs  Di Bruno Bros called on our NY creative team to create its new packaging identity. The result is a clear yet evocative visual language bridging Di Bruno core values with existing and future products.

Plasmon

Plasmon

Expanding business opportunities while improving brand longevity

DGI and Kraft Heinz continue their strategic partnership facilitating the evolutionary path of the Plasmon brand and portfolio.

Nipiol

Nipiol

More than simple packaging, a fairy-tale story

The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.

Plasmon Total Rebranding

Plasmon Total Rebranding

Nourishing tomorrow, today 

As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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