Working closely with ethnographic researchers we developed a clear understanding of the demand. Functional and emotional needs were identified and investigated setting the pillars of a new semantics for the industrial snacking framework.

Through our longstanding partnership, we assisted Hormel in developing numerous new products and packaging ideas, ranging from microwavebles meals, energizing breakfasts options for teenagers to healthy and savoury bites. Our snacking innovation framework helped the company shape a modern vision of the snacking offer.