Design

From concept to creation and critical acclaim, we work with the world’s best.

Customer Experience

Amplifon Store

An engaging visual merchandising system. 

Design Group Italia partnered with Amplifon to rethink the visual merchandising system of the company's concept store.

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Amplifon Packaging Experience

Elevating product shopability and retail engagement

Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.

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Flos

Flagship store in Copenaghen

Defining an entirely new retail concept to present the best Italian lighiting solutions within a Scandinavian interior design style.

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Blue Lagoon Iceland

Bringing brand experiences to life in the realm of retail

As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

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House of Wisdom

Envisioning the library of tomorrow

To celebrate the Emirate of Sharjah’s designation as a UNESCO World Book Capital, we joined forces with Injazat, Alkemy and Foster + Partners to create the House of Wisdom, imbuing spaces with an integrated digital experience across countless touchpoints.

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The Retreat at Blue Lagoon Iceland

Comprehensive design for the ultimate luxury destination

To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.

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Vök Baths

A destination submerged in sustainable experiences

Embracing an integrated approach spanning from interiors to strategy and branding, we channeled territory and tradition into a sustainable experience at Vök Baths.

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