Flagship store in Copenaghen

Italian lighting brand Flos tasked us with the design of its Scandinavian headquarters in Copenaghen. The showroom spreads over the entire first floor of an historical building, offering a comprehensive display of decorative, architectural and outdoor collections.

It is part of D Studio, the first design retail destination and multi-brand experience we created for Design Holding, the home of iconic brands including B&B Italia, Maxalto, Azucena, ArcLinea and Louis Poulsen.

Our goal was to find the right balance between the beautiful building, the products, and the light itself. We’ve been able to get the result by a team of both interior and lighting designers working closely together from the clients’ needs through the detailed realization.

Chris Miller
Creative Director

Targeted at professionals, the architectural showroom centers on a series of inspiring visual journeys. It conveys the vital concepts of lighting design and illustrates the specific qualities and functions of different lighting fixtures and systems.

The Bespoke area showcases unique examples of customized lighting and solutions for large-scale projects, while the Moments Of Light journey demonstrates how light can create an atmosphere and change perceptions.


The experience includes a space to co-design in a lab like, creative environment where visitors can discover how architectural ligthing is not just a technical detail, but an integral part of any project.

The other half of the showroom is dedicated to the iconic design of Flos. A simple, modular system that introduces colour to best emphasize the products.

About the project

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