Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand design

Nipiol

The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.

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Plasmon

Expanding business opportunities while improving brand longevity

DGI and Kraft Heinz continue their strategic partnership facilitating the evolutionary path of the Plasmon brand and portfolio.

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Amplifon

Protecting and empowering

Amplifon, the world’s largest hearing aid retailer, tasked us with the design of the branded case for their hearing aid products.

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Uteco

Uteco

Uteco, Italy’s leading manufacturer of bespoke printers and converting machines, called on Design Group Italia to overhaul its market proposition in the face of an ambitious renewal effort.

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Util

Reaffirming global leadership in fine mobility and beyond

UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.

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Boffetti

Pointing to the future.

Our Product Design and Brand & Strategy Team fully supported and advised Boffetti, international provider of energy solutions, along its whole company’s renovation process.

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Blue Lagoon Iceland

Bringing brand experiences to life in the realm of retail

As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

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Plasmon Total Rebranding

Nourishing tomorrow, today 

As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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Plasmon Nutri-Mune

Boosting the new identity of the range

Kraft Heinz reached our brand design department out to revamp the entire Nutri-Mune range to express Plasmon’s core design equities and easily communicate the functional benefits of the product.


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