Design

From concept to creation and critical acclaim, we work with the world’s best.

Packaging

Plasmon BIO

A new launch strategy, a new packaging identity, a new high-quality range to go organic!

Design Group Italia and Kraft Heinz have defined a new strategy to help the Plasmon Brand enter and establish relevance in the organic market.

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Plasmon Limited Edition

Banana Biscuit limited edition: a new world of tastes

The partnership between Design Group Italia and Plasmon – iconic brand of the Kraft Heinz Group - continues.

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Plasmon NutriPRO

Entering a new channel, pioneering a new category

Our brand design team supported Plasmon in achieving a key goal: entering  the pharmacy and para-pharmacy channels.

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Di Bruno Bros

A premier gourmet identity for the Philadelphia based private label

The Philadelphia iconic and historic destination for specialty food amateurs  Di Bruno Bros called on our NY creative team to create its new packaging identity. The result is a clear yet evocative visual language bridging Di Bruno core values with existing and future products.

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Amplifon Packaging Experience

Elevating product shopability and retail engagement

Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.

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Nipiol

More than simple packaging, a fairy-tale story

The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.

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Amplifon

Protecting and empowering

Amplifon, the world’s largest hearing aid retailer, tasked us with the design of the branded case for their hearing aid products.

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Plasmon

Expanding business opportunities while improving brand longevity

DGI and Kraft Heinz continue their strategic partnership facilitating the evolutionary path of the Plasmon brand and portfolio.

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Plasmon Total Rebranding

Nourishing tomorrow, today 

As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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