Design
From concept to creation and critical acclaim, we work with the world’s best.
Sella & Mosca
Pouring potential into a prestigious portfolio
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Lay’s
Strategic packaging unlocking global potential
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
Sting
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Unilever Domestos
Crafting a fresh feel for a new spin on cleaning
Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.
Parmacotto
Taking on the new world
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
Sabra
Innovating the healthy snacking category
We partnered closely with Sabra, the leading producer of hummus in the US, to research, innovate and design new products and structural packaging to broaden their snacking portfolio.
Vallelata
Packaging to uphold a premium Italian food brand
Honoring Italian tradition, we teamed up with Vallelata, the premium line in Galbani's portfolio of fresh cheeses, to design a continuously updated and extended series of packaging expressing the brand's values of authenticity and impeccable quality.
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