Design

From concept to creation and critical acclaim, we work with the world’s best.

Space design

Alkemy

Office design, employee happiness, hybrid lifestyle.

Alkemy, specialized in the evolution of the business model of large and medium-sized companies and listed on Euronext Star Milan (ALK), called on us to rethink their headquarters in Milan for the company’s 10th anniversary. The result is a dynamic, vitaminic space having a positive impact on the employees' and clients' well-being.

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Blue Lagoon Iceland

Bringing brand experiences to life in the realm of retail

As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

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Unipolsai

Bringing financial services alive through gamification

Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.

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PepsiCo

Celebrating a culture of global marketing excellence

Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.

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Intel

Bringing data to life

At the Consumer Electronics Show (CES) 2020 in Las Vegas, tech giant Intel’s greatest challenge was to showcase the direct impact of their technology on society, businesses and people around the globe. Bringing data to life, we partnered with Intrepid Creative to highlight its role in our lives through a data-driven brand activation experience.

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Pepsico

Elevating brand experiences to build real connections

PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.

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D Studio

Setting the stage for new luxury retail experiences

Design Holding, the world’s largest group in the luxury furniture industry, tasked us with the design of their first showroom featuring all of the group’s premium Italian and Danish heritage design brands—B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen—under one roof.

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B&B Italia

A phygital luxury retail experience

Bridging the digital dimension with physical showrooms and retail outposts, we developed a holistic ecosystem opening up new opportunities for customer care, innovative services and upselling strategies.

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Blue Lagoon Iceland

Reinforcing retail spaces for a spa destination

We redesigned the new flagship retail for Blue Lagoon Iceland, one of the great spa destinations of the world, including the Ritual Bar, an entirely new retail concept to build a relationship with customers.

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