Mix It Up 2017 is an immersive experience realized by Pepsi on the occasion of the Milano Design Week to showcase how design is being used on multiple fronts to create consumer
engagement and change the brand perception.
We coordinated and collaborated with Pepsico design centre, the other particpating designers (such as Patricia Urquiola, Luca Nichetto, Studio Job) and several chefs (i.e. Davide Oldani) on the experiential space design, layout, lighting and construction of the project.
The result was memorable, festive and engaging. A successful brand activation!