Design

From concept to creation and critical acclaim, we work with the world’s best.

Hospitality & destinations

Blue Lagoon Iceland

Bringing brand experiences to life in the realm of retail

As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

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QC Terme

A full web, mobile first environment to foster clients’ choices.

Italian spas and resorts market leader QC Terme asked us to design a sleek, responsive, totally satisfying web experience. Our UX, UI, service design and digital teams have put their skills in good use to create a functional web ecosystem aimed at guiding million visitors in a world of endless services and able to provide an extremely user-friendly booking system. Extending the brand experience to the digital side, smoothly and seamlessly, is one of the design challenges our team loves to meet with.

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D Studio

Setting the stage for new luxury retail experiences

Design Holding, the world’s largest group in the luxury furniture industry, tasked us with the design of their first showroom featuring all of the group’s premium Italian and Danish heritage design brands—B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen—under one roof.

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The Retreat at Blue Lagoon Iceland

Comprehensive design for the ultimate luxury destination

To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.

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Blue Lagoon Iceland

Reinforcing retail spaces for a spa destination

We redesigned the new flagship retail for Blue Lagoon Iceland, one of the great spa destinations of the world, including the Ritual Bar, an entirely new retail concept to build a relationship with customers.

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Eiriksson Brasserie

A bank turned brasserie serves refined experiences

Tasked with transforming a bank into a French brasserie, our creative team revolutionized the space to incorporate a vault with 50 cm-thick walls enclosing the best wine collection in the country. Interiors were then imbued with an Art Deco style embracing a contemporary twist, where a sophisticated and relaxed atmosphere sets the stage for fine dining.

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Vök Baths

A destination submerged in sustainable experiences

Embracing an integrated approach spanning from interiors to strategy and branding, we channeled territory and tradition into a sustainable experience at Vök Baths.

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Blue Lagoon Iceland

Redesigning the customer experience of a destination

With more than 1,3 million annual visitors, Blue Lagoon Iceland is a travel destination with a complex ecosystem encompassing transportation, accommodation, food and beverage, retail and skincare.
Building on in-depth research to understand the spa’s customers and business needs, we defined a smooth, memorable customer experience – One which begins when the customer plans his Blue Lagoon visit and continues on through to his sharing of his spa experience post-visit.

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Into the Glacier

Breaking the ice with a wild experience

Setting off for an adventurous endeavor with Into the Glacier, the world's largest man-made ice tunnel, we transformed the company's corporate branding and logo design. With a streamlined and coordinated approach, our creative team helped inspire travelers to visit the Icelandic destination.

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