Comprehensive design for the ultimate luxury destination
To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth. In order to craft a home away from home in the Icelandic nature, melting off the metropolitan stress and connecting with nature in an elegant and refined environment, our multidisciplinary team meticulously molded an array of indulgent interiors. With them, rich customer experiences and intuitive services are all held together through a clear and concise branding strategy.
The World’s Most Exciting New Design Hotel.
Holistic design to embrace every aspect of the guest experience
An immersive experience where a seamless interplay of lava, moss, and water is woven into every facet of the guest journey, covering all touchpoints, from digital services and strategy to physical surroundings and cherished memories to come.
Bridging the dialogue between natural surroundings and indulgent interiors
Icelandic nature is ushered indoors, masterfully melding the materialistic and chromatic palette between unique pieces in lava stone, high-end Made in Italy furnishings, and the bespoke pieces of local artisans.
Lauded with praise and awards since its inauguration, The Retreat balances business goals, sustainable values and a superb experience bringing guests back time and again. Embracing an understated Scandinavian luxury, it transcends traditional ideas of hospitality.
Elevating product shopability and retail engagement
Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.
Setting new experience standards in a rapidly evolving market
As a major player in fast and ultra-fast charging stations for electric vehicles, Atlante asked us for support with its multifaceted challenges.
Together with the client, our Service Design Team translated the company’s vision, its core values of sustainability and cutting-edge technological assets into tangible and visible opportunities. Basing on a multidisciplinary approach, we collaborated with Atlante to define the best possible customer experience across physical and digital touchpoints and to position the company as a benchmark in a rapidly evolving market.
The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.