To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth. In order to craft a home away from home in the Icelandic nature, melting off the metropolitan stress and connecting with nature in an elegant and refined environment, our multidisciplinary team meticulously molded an array of indulgent interiors. With them, rich customer experiences and intuitive services are all held together through a clear and concise branding strategy.
An immersive experience where a seamless interplay of lava, moss, and water is woven into every facet of the guest journey, covering all touchpoints, from digital services and strategy to physical surroundings and cherished memories to come.
Icelandic nature is ushered indoors, masterfully melding the materialistic and chromatic palette between unique pieces in lava stone, high-end Made in Italy furnishings, and the bespoke pieces of local artisans.
Lauded with praise and awards since its inauguration, The Retreat balances business goals, sustainable values and a superb experience bringing guests back time and again. Embracing an understated Scandinavian luxury, it transcends traditional ideas of hospitality.
Blue Lagoon Iceland