illy
An AI-powered video ecosystem
To strengthen its presence on Amazon, illycaffè set out to create a series of product videos that could combine authentic storytelling with the flexibility required by an international marketplace.
Our digital content production team supported the brand throughout the entire project, defining an end-to-end content production workflow that integrated creative direction, digital production and AI-assisted post-production into a single, scalable process.
Working closely with illy and a well chosen content creator, the team developed the storyboards, coordinated production and designed a visual narrative centred on everyday coffee preparation—translating product features into clear, engaging content for Amazon customers.
Each video was produced by the creator, Giorgia Polo, with the support of the Università del Caffè by illycaffè, ensuring technical accuracy while preserving a natural and authentic storytelling approach.
The result is a scalable content ecosystem that simplifies production, accelerates localization and ensures a consistent brand experience across markets.
By combining creative expertise with AI-enabled workflows,
we teamed up with illycaffè to support the delivery of high-quality digital content that is both operationally efficient and fully aligned with the brand’s identity.
To guarantee consistency across all assets, the product packs originally filmed on set were replaced in post-production with official illy product renders.
Combining advanced compositing techniques with AI-assisted image generation allowed the team to maintain full control over product representation, ensuring alignment with illy’s visual identity and quality standards.
About the project
Client
illycaffè S.p.A.
Year
2026
Expertise