Bringing brand experiences to life in the realm of retail
Blue Lagoon Iceland, one of the world’s greatest spa destinations, has flanked their first-class facilities with a luxury skincare line and a chain of retail stores. As part of the redesign for their overall retail concept, we updated the flagship store located in Grindavík, Iceland, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
Our interior, space and product designers crafted flexible shelving and retail display systems with countless options embracing evolving needs, campaigns and new additions. The use of durable jatoba wood and dark colors brought warmth and serenity to what was once a chaotic retail space, introducing a coherent CMF method inextricably linking interiors to the exclusive destination.
To spark engagement and facilitate a personal connection, we envisioned the Ritual Bar, where customers can experience product ingredients firsthand, as well as the Blue Lagoon brand values through a personalized service.
Elevating product shopability and retail engagement
Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.
Setting new experience standards in a rapidly evolving market
As a major player in fast and ultra-fast charging stations for electric vehicles, Atlante asked us for support with its multifaceted challenges.
Together with the client, our Service Design Team translated the company’s vision, its core values of sustainability and cutting-edge technological assets into tangible and visible opportunities. Basing on a multidisciplinary approach, we collaborated with Atlante to define the best possible customer experience across physical and digital touchpoints and to position the company as a benchmark in a rapidly evolving market.
The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.