Bringing brand experiences to life in the realm of retail
Blue Lagoon Iceland, one of the world’s greatest spa destinations, has flanked their first-class facilities with a luxury skincare line and a chain of retail stores. As part of the redesign for their overall retail concept, we updated the flagship store located in Grindavík, Iceland, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
Our interior, space and product designers crafted flexible shelving and retail display systems with countless options embracing evolving needs, campaigns and new additions. The use of durable jatoba wood and dark colors brought warmth and serenity to what was once a chaotic retail space, introducing a coherent CMF method inextricably linking interiors to the exclusive destination.
To spark engagement and facilitate a personal connection, we envisioned the Ritual Bar, where customers can experience product ingredients firsthand, as well as the Blue Lagoon brand values through a personalized service.
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
Setting up an energy bundle proposition for trusted digital experiences
We teamed up with EON, the leading European energy provider, who wanted to improve their value propositioning, and the way they were positioning themselves on an aggressive market to generate leads and build relationships with customers. In less than 3 months, we defined a bundle proposal, designed it, tested it with users and brought it to market. By accelerating the process and aligning the various stakeholders we built a customer excellence mindset internally, helping EON improve the way they manage innovation inside the company.
Redesigning the customer experience of a destination
With more than 1,3 million annual visitors, Blue Lagoon Iceland is a travel destination with a complex ecosystem encompassing transportation, accommodation, food and beverage, retail and skincare.
Building on in-depth research to understand the spa’s customers and business needs, we defined a smooth, memorable customer experience – One which begins when the customer plans his Blue Lagoon visit and continues on through to his sharing of his spa experience post-visit.
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
For 3M Italy, we designed the corporate Innovation Center around the concept of ‘Microcosmos’. The center, where 3M meets its customers, gives an immersive experience while presenting 3M’s technologies in an elegant and responsive way.
The visit is divided by themes and designed around specific personas. During the visits, customers engage with 3M’s various solutions while building their own. The Italian innovation center is one of over dozen centers we've designed for 3M, located all over the world.