Embracing corporate wellness through workplace design
Generali, one of the largest global insurance and asset management providers, turned to us for the design of their Energy Hub, a space dedicated to workplace wellness on the third floor of the Generali Tower, the company’s Italian headquarters located in CityLife, Milan. Prioritizing everyday healthcare for employees with a gym, café, team areas and a relaxation or reading area, we translated Generali’s brand values placing people first around a neutral color palette, natural materials and lush greenery with holistic harmony.
The objective was to create a space that makes Generali’s holistic approach to wellness a reality for their employees and a strong statement for the brand.
Team building, dialogue and collaboration are facilitated by the digital entertainment area. We also selected digital games that facilitate team interactions and physical activation.
Alkemy, specialized in the evolution of the business model of large and medium-sized companies and listed on Euronext Star Milan (ALK), called on us to rethink their headquarters in Milan for the company’s 10th anniversary. The result is a dynamic, vitaminic space having a positive impact on the employees' and clients' well-being.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
For 3M Italy, we designed the corporate Innovation Center around the concept of ‘Microcosmos’. The center, where 3M meets its customers, gives an immersive experience while presenting 3M’s technologies in an elegant and responsive way.
The visit is divided by themes and designed around specific personas. During the visits, customers engage with 3M’s various solutions while building their own. The Italian innovation center is one of over dozen centers we've designed for 3M, located all over the world.
Elevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
We redesigned the new flagship retail for Blue Lagoon Iceland, one of the great spa destinations of the world, including the Ritual Bar, an entirely new retail concept to build a relationship with customers.