We teamed up with Louis Poulsen, the iconic Danish design brand, to create a brand new, experiential and hybrid showroom at the Louis Poulsen headquarters.
The resulting space elegantly blends the showcasing of Louis Poulsen’s entire product portfolio with people who are working in and around the building, thanks to an exclusive canteen, an immersive Light Lab, and an informal lounge area.
The focal point of the showroom is an innovative and immersive Light Lab where Louis Poulsen expert staff can demonstrate how the principle of harmonious light and good lighting design can change our perception of the space.
Beautifully arranged distinctive spaces allow visitors to browse products and discuss their potential project, large or small, with the expert staff from a decorative lamp in the living room of a private home through to an entire lighting solution for a hospitality project.
The collection of decorative products is divided into families so that the floor, table and pendants for each design are presented together with all the possible CMF variants.
The dividing walls create a series of small rooms where the visitor can control each product individually.
Since ambience and human centric lighting are core values for the Louis Poulsen brand, an informal lounge setting, supported by an exclusive Arclinea canteen, has been created to encourage informal meetings, dialogue and inspiration.
All this adds atmosphere and charm to Louis Poulsen’s imminently welcoming flagship space.
Every detail and each corner of the showroom has been designed to be perfectly in line with the Louis Poulsen brand and Danish design tradition, where form should always follow function.
The space is permeated by a sense of welcome, elegance, quality to enhance the brand’s unique style.
Setting the stage for new luxury retail experiences
Design Holding, the world’s largest group in the luxury furniture industry, tasked us with the design of their first showroom featuring all of the group’s premium Italian and Danish heritage design brands—B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen—under one roof.
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