Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand design

Lay’s

Strategic packaging unlocking global potential

Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.

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Tederic

Integrated design for the industry

Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.

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Negri Bossi

Forging a new design language from the physical to digital

Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.

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SCM Group L’Invincible

Sharp industrial design heralding a rich heritage

For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.

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Corob

Bringing color to life

Corob, a leading Italian supplier of advanced tinting equipment for the global paint and coating industry, tasked us with their brand refresh and the launch of their business on the B2C market.

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The Retreat at Blue Lagoon Iceland

Comprehensive design for the ultimate luxury destination

To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.

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Unicef Kid Power

Melding the digital and physical for a real impact

Using a fitness tracker wristband with a connected app adhering to a global initiative, through Kid Power, children are incentivized to exercise for points knowing that the more they move, the more malnourished children around the globe will have to eat. Our digital team designed the app, the e-commerce and a series of brand activations for the initiative.

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PepsiCo

Celebrating a culture of global marketing excellence

Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.

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Pepsico Mix it Up

Building brand experiences at Milan Design Week

In coordination and collaboration with the PepsiCo design centre and other designers and chefs, we created the experiential space design, layout, lighting and construction for the international brand's project at Milan Design Week. Here, we outlined the space as a design destination where people could experience the brand's values firsthand in the physical dimension.

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