Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand design

Pepsico Mix it Up

Building brand experiences at Milan Design Week

In coordination and collaboration with the PepsiCo design centre and other designers and chefs, we created the experiential space design, layout, lighting and construction for the international brand's project at Milan Design Week. Here, we outlined the space as a design destination where people could experience the brand's values firsthand in the physical dimension.

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Sella & Mosca

Pouring potential into a prestigious portfolio

For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.

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Sting

Re-energizing the packaging of the APAC market leader

Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.

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Tozzi

Giving energy to a new identity

Tozzi, a traditional company operating in oil and gas, entrusted us to outline a new corporate identity for the electrical equipment innovator, imbuing their brand strategy with a surge of fresh energy.

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Into the Glacier

Breaking the ice with a wild experience

Setting off for an adventurous endeavor with Into the Glacier, the world's largest man-made ice tunnel, we transformed the company's corporate branding and logo design. With a streamlined and coordinated approach, our creative team helped inspire travelers to visit the Icelandic destination.

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Neovision

Brand strategy and retail healthcare with a crystal clear vision

Defining a design strategy for the inauguration of the first private chain of franchised eye clinics in Italy, we teamed up with Neovision to unveil unique retail healthcare spaces with a 20/20 vision. With new branding taking an innovative approach to eye care, treatments and illness prevention under Dr. Buratto are flanked by fresh service and spatial experiences.

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3M Scotch-Brite

Sustainable package design with a fresh look

For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.

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Unilever Domestos

Crafting a fresh feel for a new spin on cleaning

Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.

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Vittoria Hub

An incubation hub inspiring insurtech startups

Vittoria Assicurazioni, a historic insurance company founded in 1921, tasked us with the brand strategy, corporate identity and digital communications of their new incubator for insurtech startups.

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