Reaffirming global leadership
in fine mobility and beyond.
UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.
Together, our Strategy and Brand Design team was able to develop a powerful yet simplified brand architecture comprehensively organizing and communicating the company’s evolutioninto One-UTIL Worldwide.
The result shows a rebranding with an up-to-date, stronger corporate identity, able to transmit this expansion to new business areas and represent diversified technologies.
Echoing the initial “U” to create a bold and impactful icon,
we established a stronger corporate identity balancing the brand’s
extensive expertise with a fresh and contemporary look and feel.
A new brand identity to convey solidity,
concreteness and recognition: ready to take on the future.
Tapping into the brand’s unparalleled expertise
and sharp leadership to fuel expansive growth towards new market opportunities.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Bringing financial services alive through gamification
Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.