Design
From concept to creation and critical acclaim, we work with the world’s best.
Negri Bossi
Forging a new design language from the physical to digital
Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.
SCM Group L’Invincible
Sharp industrial design heralding a rich heritage
For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.
Corob
Bringing color to life
Corob, a leading Italian supplier of advanced tinting equipment for the global paint and coating industry, tasked us with their brand refresh and the launch of their business on the B2C market.
DiscoverThe Retreat at Blue Lagoon Iceland
Comprehensive design for the ultimate luxury destination
To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.
DiscoverUnicef Kid Power
Melding the digital and physical for a real impact
Using a fitness tracker wristband with a connected app adhering to a global initiative, through Kid Power, children are incentivized to exercise for points knowing that the more they move, the more malnourished children around the globe will have to eat. Our digital team designed the app, the e-commerce and a series of brand activations for the initiative.
PepsiCo
Celebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
Sella & Mosca
Pouring potential into a prestigious portfolio
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Sting
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Tozzi
Giving energy to a new identity
Tozzi, a traditional company operating in oil and gas, entrusted us to outline a new corporate identity for the electrical equipment innovator, imbuing their brand strategy with a surge of fresh energy.
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