PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers. Crafting experiential spaces with an on-brand delivery, we introduced phygital interactions across the board to create unforgettable memories within the context of corporate hospitality.
We’ve been working with Pepsico for years on the UEFA cup finals, collaborating as one seamless team. Together, we have pushed the concept of what corporate hospitality like this can really be.
Pepsico’s corporate hospitality program for the finals weekend of the UEFA Champions League in Madrid, Spain in 2019 started with a welcome event at the Palacio Neptuno, built in the 17th century.
Holistic space design, lighting design and spatial graphics that create a brand experience
Mercado, a refreshment station at the welcome party, inspired by the ‘Feel the spirit of Madrid’ theme to give guests a Pepsico branded welcoming experience colored by the local culture.
Creating unforgettable memories through once-in-a-lifetime experiences bound to the brand.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
For 3M Italy, we designed the corporate Innovation Center around the concept of ‘Microcosmos’. The center, where 3M meets its customers, gives an immersive experience while presenting 3M’s technologies in an elegant and responsive way.
The visit is divided by themes and designed around specific personas. During the visits, customers engage with 3M’s various solutions while building their own. The Italian innovation center is one of over dozen centers we've designed for 3M, located all over the world.
Bringing financial services alive through gamification
Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.
Celebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
A full web, mobile first environment to foster clients’ choices.
Italian spas and resorts market leader QC Terme asked us to design a sleek, responsive, totally satisfying web experience. Our UX, UI, service design and digital teams have put their skills in good use to create a functional web ecosystem aimed at guiding million visitors in a world of endless services and able to provide an extremely user-friendly booking system. Extending the brand experience to the digital side, smoothly and seamlessly, is one of the design challenges our team loves to meet with.