Forging the future of digital payments and proximity banking, Mooney is a fresh new arrival revolutionizing the sector with a vast network of integrated services between the digital and physical, operating across 45,000 SisalPay points in Italy. Merging Banca 5 and SisalPay under a shared vision, together we crafted and curated a brand strategy that could guide the delicate process with honesty and transparency, mapping respective aspirations and skills to align key decision-makers around mutual goals. In doing so, we helped define innovative B2C and B2B brand strategies centered on the brand’s new DNA.
A yellow arrow is integrated into the logotype as an independent icon cuing progression and a future-oriented vision, while the m in mooney communicates authority and security
Brand Design Director