Fostering a merger for the future of digital payments
Forging the future of digital payments and proximity banking, Mooney is a fresh new arrival revolutionizing the sector with a vast network of integrated services between the digital and physical, operating across 45,000 SisalPay points in Italy. Merging Banca 5 and SisalPay under a shared vision, together we crafted and curated a brand strategy that could guide the delicate process with honesty and transparency, mapping respective aspirations and skills to align key decision-makers around mutual goals. In doing so, we helped define innovative B2C and B2B brand strategies centered on the brand’s new DNA.
A brand-new logo: Moving heritage into the future
A yellow arrow is integrated into the logotype as an independent icon cuing progression and a future-oriented vision, while the m in mooney communicates authority and security
We worked together with SisalPay and Banca5 to manage the complex onboarding and alignment of a corporate merger, along with the creation of a new company.
Mooney is now launching the proximity banking revolution in Italy with a concrete, coherent and brand-new path, integrating an impactful communication system to stay close to customers and ahead of the national competition.
Brand Design Director
Omnichannel design and brand guardianship spanning online, offline and retail touchpoints
Reaffirming global leadership in fine mobility and beyond
UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.