Fostering a merger for the future of digital payments
Forging the future of digital payments and proximity banking, Mooney is a fresh new arrival revolutionizing the sector with a vast network of integrated services between the digital and physical, operating across 45,000 SisalPay points in Italy. Merging Banca 5 and SisalPay under a shared vision, together we crafted and curated a brand strategy that could guide the delicate process with honesty and transparency, mapping respective aspirations and skills to align key decision-makers around mutual goals. In doing so, we helped define innovative B2C and B2B brand strategies centered on the brand’s new DNA.
A brand-new logo: Moving heritage into the future
A yellow arrow is integrated into the logotype as an independent icon cuing progression and a future-oriented vision, while the m in mooney communicates authority and security
We worked together with SisalPay and Banca5 to manage the complex onboarding and alignment of a corporate merger, along with the creation of a new company.
Mooney is now launching the proximity banking revolution in Italy with a concrete, coherent and brand-new path, integrating an impactful communication system to stay close to customers and ahead of the national competition.
Brand Design Director
Omnichannel design and brand guardianship spanning online, offline and retail touchpoints
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Bringing financial services alive through gamification
Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.