Design

From concept to creation and critical acclaim, we work with the world’s best.

Food & beverage

Galbani

Innovating the Italian classic

What if mozzarella could be eaten like a pasta dish? Galbani asked Design Group Italia to explore new opportunities for the Santa Lucia brand of mozzarella. The focus was on changing the format of mozzarella so it could be eaten like a pasta dish. The product needed to remain authentic, yet push the boundaries of mozzarella as we know it. Our result was mozzarella shaped like the Southern Italian Orecchiette pasta, that could be eaten either as is or dressed for a protein-rich, healthy treat.

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Parmacotto

Taking on the new world

The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.

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Sting

Re-energizing the packaging of the APAC market leader

Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.

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    Sabra

    Innovating the healthy snacking category

    We partnered closely with Sabra, the leading producer of hummus in the US, to research, innovate and design new products and structural packaging to broaden their snacking portfolio.

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