From concept to creation and critical acclaim, we work with the world’s best.
Nourishing tomorrow, today
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
DiscoverElevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
DiscoverPouring potential into a prestigious portfolio
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Designing an Italian everyday design icon
An icon of everyday design lauded for its form and function by the likes of Alessandro Mendini and included in the prestigious Phaidon Design Classics collection, the Tratto pen is a felt pen applying previously known technology to a simple writing tool. In 1975, FILA came to us with the request to design a new and economic pen with a signature look and feel. Our innovative proposal went on to win the Compasso d’Oro in 1979 and is still in production today, defending its status as a time-tested Italian design icon.
Confidential
We helped the global leader get their expertise in food & beverages sparkle.
Would you like to discuss how we can help you achieve your goals in the FMCG industry? Get in touch.
Innovative product design for a sustainable future
Our creative team designed a Post-It dispenser to be proudly displayed. Typically made from pieces of plastic and spring requiring several production lines, we introduced a more sustainable solution with just two pieces in cork and glass.
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Designing a connected ecosystem for tomorrow
The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.
Strategic packaging unlocking global potential
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
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