From concept to creation and critical acclaim, we work with the world’s best.
Designing an Italian everyday design icon
An icon of everyday design lauded for its form and function by the likes of Alessandro Mendini and included in the prestigious Phaidon Design Classics collection, the Tratto pen is a felt pen applying previously known technology to a simple writing tool. In 1975, FILA came to us with the request to design a new and economic pen with a signature look and feel. Our innovative proposal went on to win the Compasso d’Oro in 1979 and is still in production today, defending its status as a time-tested Italian design icon.
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We helped the global leader get their expertise in food & beverages sparkle.
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Innovative product design for a sustainable future
Our creative team designed a Post-It dispenser to be proudly displayed. Typically made from pieces of plastic and spring requiring several production lines, we introduced a more sustainable solution with just two pieces in cork and glass.
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Radical innovation in the FMCG category
As part of a long partnership of innovation and brand guardianship in oral care, we partnered with Unilever to create Vertical Sensitive.
With it, we set out to design a toothbrush that simply and intuitively facilitates the correct brushing motion. The design of the Vertical Expert handle with its cylindrical 360° radial grip zone prompts the user to rotate the toothbrush between their fingers, facilitating the vertical toothbrush motion recommended by dentists. The bristles and the head design complete the impact.
Building potential in FMCGs through CMF design
We expanded on the business potential of the multinational's global toothbrush sales, creating value from new finishes and colors around the idea of Himalayan salts and bamboo, all without altering production lines or tooling.
Designing a connected ecosystem for tomorrow
The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.
Strategic packaging unlocking global potential
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
Phygital experience at a pre-game party
Teaming up with PepsiCo for the Super Bowl, we helped create an engaging and expressive branded space for Tostitos. Elaborating the phygital experience, interactive activities sparked memorable moments in the temporary social hub for game-day fans. Working from a user-centered design, we delivered on Tostitos' brand promise of "Making life a party".
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