Idra, a leading manufacturer of die-casting machines, looked to our industrial design team for help in reimagining the production process. Together, we crafted a family of modular machines setting a new industry standard, making Idra a point of reference for aluminum die-casting technology, trusted by the likes of Tesla to revolutionise the production of cars with some of the largest die-casting machines in the world.
Having worked before with industrial machinery, we knew that the market would never accept something that doesn’t work flawlessly. We wanted to create a beautiful design that also solves problems.
Product Design Director
Design language that caught the eye of Tesla.
The new design identity reinforces the brand’s presence and makes Idra’s machines highly recognizable, bringing the company a competitive advantage.
Modular design system
We translated the numerous safety and usability requirements into a design that features a simple, modular system to clad the machines across the whole family of products. The mechanically and structurally solid solution is highly adaptable and caters to different sized machines, set-up, and installations.
For our latest collaboration with Vimar, our team of product designers introduced the Elvox Voxie line of intercoms flaunting minimalist silhouettes, ergonomic controls and an elegant matt white finish. With an essential and geometric aesthetic, the final result lends itself to any situation, whether retrofitting an older building, detailing a new one, or even modernizing the office. Facilitating a simple and straightforward installation, Voxie was made to update or renovate existing systems with ease, eliminating the need for new junction boxes with a direct application on the wall or flush-mounted box.
As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.
Shaping the future of electric transportation grid
Partnering with ABB to tackle the new product category of charging units for electric vehicles, we started with an extensive research, then created a modular system for the charging units for public spaces and for domestic use. The domestic collection is made from injection mold plastic, while the line for public use is made from vandal-proof materials, with a form language that further discourages graffiti. Our CMF lab also explored possibilities for personalization, so different car producers can serve their clients with personalized charging units.