Idra, a leading manufacturer of die-casting machines, looked to our industrial design team for help in reimagining the production process. Together, we crafted a family of modular machines setting a new industry standard, making Idra a point of reference for aluminum die-casting technology, trusted by the likes of Tesla to revolutionise the production of cars with some of the largest die-casting machines in the world.
Having worked before with industrial machinery, we knew that the market would never accept something that doesn’t work flawlessly. We wanted to create a beautiful design that also solves problems.
Product Design Director
Design language that caught the eye of Tesla.
The new design identity reinforces the brand’s presence and makes Idra’s machines highly recognizable, bringing the company a competitive advantage.
Modular design system
We translated the numerous safety and usability requirements into a design that features a simple, modular system to clad the machines across the whole family of products. The mechanically and structurally solid solution is highly adaptable and caters to different sized machines, set-up, and installations.