Design
From concept to creation and critical acclaim, we work with the world’s best.
Beta Tools
Ergonomics for the iconic toolmaker
The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.
Tederic
Integrated design for the industry
Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.
DiscoverTrillio
Easy-to-use, connected pill reminder
Making IoT technology accessible for tech-challenged seniors, we designed Trillio as an easy-to-use portable device that looks like a traditional alarm clock, reminding users to take their medication. As part of a connected service ecosystem for the elderly, the seemingly simple device sparks a physical connection between patients, their healthcare providers and pharmacies.
Get in touchChicco Perfect 5
Biofunctional design to calm and nurture
For Chicco, a leading expert in baby care, we developed the biofunctional Perfect 5 anti-colic bottle with an innovative Equilibrium Membrane and Physio teat adapting to the individual sucking rhythm of each child. Embracing a maternal design with the patented intui-flow system, the product uses a biofunctional approach to nourish and nurture with ease.
Get in touchChicco Magic Lantern
Enhancing the nursery
As part of our long partnership with Artsana and Chicco, we designed the Magic Lantern, a light that also features soothing sounds to comfort and cuddle a child in a calm, peaceful and relaxing atmosphere. The lantern’s soft, iconic shape enables it to rock gently, while its practical carry-handle makes it easy to grab and hold on to.
Get in touchUnilever Vertical Sensitive
Radical innovation in the FMCG category
As part of a long partnership of innovation and brand guardianship in oral care, we partnered with Unilever to create Vertical Sensitive.
With it, we set out to design a toothbrush that simply and intuitively facilitates the correct brushing motion. The design of the Vertical Expert handle with its cylindrical 360° radial grip zone prompts the user to rotate the toothbrush between their fingers, facilitating the vertical toothbrush motion recommended by dentists. The bristles and the head design complete the impact.
Unilever Alfred
Building potential in FMCGs through CMF design
We expanded on the business potential of the multinational's global toothbrush sales, creating value from new finishes and colors around the idea of Himalayan salts and bamboo, all without altering production lines or tooling.
Get in touchElvox Tab 5S Up
An interconnected interface for the smart home
With the Tab 5S Up intercom, we crafted an innovative device to communicate with guests at the entrance from anywhere, whether at home or on the go, via a dedicated app. Featuring a minimalist design and a 5“ touch display, Tab 5S Up uses IoT to further integrate the smart home with an interconnected system.
Get in touchVimar Eikon Evo
Authentic materials flip the switch on luxury design
Working together with Vimar, a leading Italian company in electrical equipment and home automation, we articulated an elegant range of switch plates in marble, wood, glass and crystal for the luxury market.
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