Bringing luxury Italian design and craftsmanship to homes around the world is an arduous task, which is why B&B Italia called on us to incorporate phygital solutions into a scalable omnichannel customer experience in Miami. Bridging the digital dimension with physical showrooms and retail outposts, we developed a holistic ecosystem opening up new opportunities for customer care, innovative services and upselling strategies. With this new format, the brand has elevated the customer journey for both private and contract customers, affirming their value in a competitive market.
The customer experience has become a fundamental part of reinforcing the brand perception in the luxury market. That’s why we designed both the space and the experience.
From a traditional showroom to an omnichannel customer experience
Setting the stage for new luxury retail experiences
Design Holding, the world’s largest group in the luxury furniture industry, tasked us with the design of their first showroom featuring all of the group’s premium Italian and Danish heritage design brands—B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen—under one roof.