B&B Italia in Miami
A phygital luxury retail experience
Bringing luxury Italian design and craftsmanship to homes around the world is an arduous task, which is why B&B Italia called on us to incorporate phygital solutions into a scalable omnichannel customer experience in Miami. Bridging the digital dimension with physical showrooms and retail outposts, we developed a holistic ecosystem opening up new opportunities for customer care, innovative services and upselling strategies. With this new format, the brand has elevated the customer journey for both private and contract customers, affirming their value in a competitive market.
The customer experience has become a fundamental part of reinforcing the brand perception in the luxury market. That’s why we designed both the space and the experience.
Chris Miller
Creative Director
From a traditional showroom to an omnichannel customer experience
About the project
Client
B&B Italia
Year
2020
Industry