During the 2016 Super Bowl, The Kola Station was part of a temporary installation for a three day concert, featuring acts such as Dave Matthews Band and the Red Hot Chili Peppers. DGI designed the Kola Station, an intricate bar inspired by pipe organs. Combining elements of the location’s original industrial space, the Kola Station experience was strengthened through impactful brand enabled design. DGI expressed the brand through the concept of the traditional bar and designed an engaging and futuristic social hub. The interactive space engaged customers by showing the Pepsi brand and kola nut in a new light. The innovative and premium space was designed specifically for fan engagement and featured state-of-the-art design for an immersive experience into the magic of alchemy and the Kola nut.