Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand activations

The Retreat at Blue Lagoon Iceland

Comprehensive design for the ultimate luxury destination

To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.

Discover

PepsiCo

Celebrating a culture of global marketing excellence

Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.

Tostitos

Phygital experience at a pre-game party

Teaming up with PepsiCo for the Super Bowl, we helped create an engaging and expressive branded space for Tostitos. Elaborating the phygital experience, interactive activities sparked memorable moments in the temporary social hub for game-day fans. Working from a user-centered design, we delivered on Tostitos' brand promise of "Making life a party".

Pepsico Mix it Up

Building brand experiences at Milan Design Week

In coordination and collaboration with the PepsiCo design centre and other designers and chefs, we created the experiential space design, layout, lighting and construction for the international brand's project at Milan Design Week. Here, we outlined the space as a design destination where people could experience the brand's values firsthand in the physical dimension.

Pepsico

Elevating brand experiences to build real connections

PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.

Discover

loading more contents

no more contents

ops, an error has occurred

Please rotate screen to portrait mode