From concept to creation and critical acclaim, we work with the world’s best.
An exhibition to celebrate 30 years of Blue Lagoon
To showcase how design is part of Blue Lagoon’s DNA, we designed an exhibition for the Design March Icelandic festival.
DiscoverLay’s and Pepsi Black at Champions Festival Madrid
Creating an amazing, interactive stand to engage fans with brands.
Milan Design Week 2017
An immersive design project to cheerfully engage the widest target.
DiscoverComprehensive design for the ultimate luxury destination
To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.
DiscoverCelebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
Phygital experience at a pre-game party
Teaming up with PepsiCo for the Super Bowl, we helped create an engaging and expressive branded space for Tostitos. Elaborating the phygital experience, interactive activities sparked memorable moments in the temporary social hub for game-day fans. Working from a user-centered design, we delivered on Tostitos' brand promise of "Making life a party".
Elevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
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