From concept to creation and critical acclaim, we work with the world’s best.
Our Space Design team, with artist Emiliano Ponzi and the Data Visualization studio Accurat, conceived and realized "Under The Surface", the special installation for Salone del Mobile.Milano!
Envisioning a special welcome at UEFA Champions League Final
An immersive design project to cheerfully engage the widest target.
Creating an amazing, interactive stand to engage fans with brands.
Changing the perception: from supplier to partner.
To showcase how design is part of Blue Lagoon’s DNA, we designed an exhibition for the Design March Icelandic festival.
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.
Teaming up with PepsiCo for the Super Bowl, we helped create an engaging and expressive branded space for Tostitos. Elaborating the phygital experience, interactive activities sparked memorable moments in the temporary social hub for game-day fans. Working from a user-centered design, we delivered on Tostitos' brand promise of "Making life a party".
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