From concept to creation and critical acclaim, we work with the world’s best.
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.
Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.
For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.
Corob, a leading Italian supplier of advanced tinting equipment for the global paint and coating industry, tasked us with their brand refresh and the launch of their business on the B2C market.
To add a new facet to the wellness experience, Blue Lagoon, a fast-growing spa destination for sustainable luxury in Iceland, called on us to design a new luxury hotel, Michelin-starred restaurant and spa descending 3 meters into the volcanic earth.
Using a fitness tracker wristband with a connected app adhering to a global initiative, through Kid Power, children are incentivized to exercise for points knowing that the more they move, the more malnourished children around the globe will have to eat. Our digital team designed the app, the e-commerce and a series of brand activations for the initiative.
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
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