Tostitos Super Bowl XLVII Party Zone
Interactive brand experience that creates buzz

superball brand activation for Tostitos
Client PepsiCo
Industry Food & BeverageHospitality & destinations
Services Experiential spaces
Awards
2014
Red Dot Design Award

We created an energetic, interactive space for football fans at Superbowl by bringing together both digital and physical design.

superball brand activation for Tostitos
Tostitos brand activation display
superball brand activation for Tostitos
superball brand activation for Tostitos
superball brand activation for Tostitos

For Super Bowl, we worked together with Pepsico to create a highly engaging and brand expressive space for Tostitos.

The aim was to create a temporary architectural social hub for game-day fans to experience the Tostitos’ brand promise, “Making life a party”. Working from a user-centered design perspective, we combined physical and digital design for a Tostitos party zone that featured a social game. The energetic and buzz-fueled setting evoked a pre-game party.

The interactive space allowed Tostitos to spatially communicate and engage football fans through interactions that created a positive, long-lasting memory.

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