For Super Bowl, we worked together with Pepsico to create a highly engaging and brand expressive space for Tostitos.
The aim was to create a temporary architectural social hub for game-day fans to experience the Tostitos’ brand promise, “Making life a party”. Working from a user-centered design perspective, we combined physical and digital design for a Tostitos party zone that featured a social game. The energetic and buzz-fueled setting evoked a pre-game party.
The interactive space allowed Tostitos to spatially communicate and engage football fans through interactions that created a positive, long-lasting memory.