Setting up an energy bundle proposition for trusted digital experiences

E.ON, Europe’s leading energy provider, reached us out to collaborate to redefine both their value proposition and positioning within an aggressive market, aiming to increase lead generation and to build relationships with customers.

Employing the strategic sprint methodology, our multidisciplinary team defined a bundle proposal, designed it, tested it with users and delivered it to market, all within 3 months.

By accelerating the process and aligning various stakeholders, we worked internally to build a customer excellence mindset, helping E.ON to improve the way they manage innovation within the company.

Applying sprint methodology, we took E.ON’s service proposition to the next level, improving the digital experience to create a service people will trust.

“Thanks to the collaboration with Design Group Italia service designers, we succeeded in involving various company areas and getting their creative contribution on complex processes, as the energy bundle prototyping.
We had the chance to explore different points of view and to spot new opportunities and advantages for clients.”
Beatrice Pirrera
E.ON Head of Offering Energy & Solutions
“Innovating on the go, and in a market that is highly competitive, is a serious challenge. You need to act fast. Testing a service rather than a set of digital features is also complex. Iteration loops and user feedback were key to delivering a solution that was meaningful to customers and ticked all the business requirements.”
Peter Newbould
Partner, Design Group Italia

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