Setting up an energy bundle proposition for trusted digital experiences
E.ON, Europe’s leading energy provider, reached us out to collaborate to redefine both their value proposition and positioning within an aggressive market, aiming to increase lead generation and to build relationships with customers.
Employing the strategic sprint methodology, our multidisciplinary team defined a bundle proposal, designed it, tested it with users and delivered it to market, all within 3 months.
By accelerating the process and aligning various stakeholders, we worked internally to build a customer excellence mindset, helping E.ON to improve the way they manage innovation within the company.
Applying sprint methodology, we took E.ON’s service proposition to the next level, improving the digital experience to create a service people will trust.
“Thanks to the collaboration with Design Group Italia service designers, we succeeded in involving various company areas and getting their creative contribution on complex processes, as the energy bundle prototyping.
We had the chance to explore different points of view and to spot new opportunities and advantages for clients.”
E.ON Head of Offering Energy & Solutions
“Innovating on the go, and in a market that is highly competitive, is a serious challenge. You need to act fast. Testing a service rather than a set of digital features is also complex. Iteration loops and user feedback were key to delivering a solution that was meaningful to customers and ticked all the business requirements.”
Setting new experience standards in a rapidly evolving market
As a major player in fast and ultra-fast charging stations for electric vehicles, Atlante asked us for support with its multifaceted challenges.
Together with the client, our Service Design Team translated the company’s vision, its core values of sustainability and cutting-edge technological assets into tangible and visible opportunities. Basing on a multidisciplinary approach, we collaborated with Atlante to define the best possible customer experience across physical and digital touchpoints and to position the company as a benchmark in a rapidly evolving market.
Alkemy, specialized in the evolution of the business model of large and medium-sized companies and listed on Euronext Star Milan (ALK), called on us to rethink their headquarters in Milan for the company’s 10th anniversary. The result is a dynamic, vitaminic space having a positive impact on the employees' and clients' well-being.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
Redesigning the customer experience of a destination
With more than 1,3 million annual visitors, Blue Lagoon Iceland is a travel destination with a complex ecosystem encompassing transportation, accommodation, food and beverage, retail and skincare.
Building on in-depth research to understand the spa’s customers and business needs, we defined a smooth, memorable customer experience – One which begins when the customer plans his Blue Lagoon visit and continues on through to his sharing of his spa experience post-visit.
A full web, mobile first environment to foster clients’ choices.
Italian spas and resorts market leader QC Terme asked us to design a sleek, responsive, totally satisfying web experience. Our UX, UI, service design and digital teams have put their skills in good use to create a functional web ecosystem aimed at guiding million visitors in a world of endless services and able to provide an extremely user-friendly booking system. Extending the brand experience to the digital side, smoothly and seamlessly, is one of the design challenges our team loves to meet with.
Healthcare services for Europe’s leading insurance company
Generali Welion, the wellness company integrated under insurance giant Generali, called on us to design innovative healthcare services with a future-proof approach, envisioning new ones to be unrolled over the next three years while creating a framework to guide services development.