Blue Lagoon Iceland Skincare
Translating a spa experience into a retail flagship

Client Blue Lagoon Iceland
Industry Retail
Services Corporate brandingExperiential spacesLighting design

We brought the spa experience to a flagship airport store for Blue Lagoon Iceland, one of the most iconic spa destinations in the world.

The store was designed to create a nostalgic feeling for past visitors of the lagoon while also providing a fresh experience to new and old clients. The brand was expressed by incorporating physical elements of the lagoon such as the surrounding black rock, which was captured by designing a curved wall built from blocks of locally cut volcanic rock.

The environment of rising steam leaving the white water of the lagoon is imitated through the lit glass walls behind the shelved products. Alongside the guidance and expertise of the staff, DGI designed a space for a sensorial experience with Blue Lagoon products.

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