The display goes in two directions: on the one hand, the story unfolds diachronically, while on the other, five themes are examined in a way that allows the design to be interpreted through the lens of other disciplines.
The materials on show appear in chronological order, covering five periods: 1902-1945, 1946-1963, 1964-1972, 1973-1983, 1984-1998. The decision to keep 1998 as the end of the selection, intentionally leaving out the past two decades, allows scholars to analyze the discipline from a distance, in terms of time and criticism. It also highlights today’s great change in parameters, which makes it difficult to express opinions about a panorama that is still very fluid.
The special thematic areas are those of Politics, curated by Vanni Pasca, Geography and Economics, both curated by Manolo de Giorgi, Technology, curated by Raimonda Riccini, and Communication, curated by Maddalena Dalla Mura.
Tratto pen is a a fine liner produced and marketed by Fila uninterruptedly since 1976. The first felt pen for writing, it was included in the selection of the 999 Phaidon Design Classics, published in London in 2006. In 1979, Tratto pen was awarded the Compasso d’Oro, one of the most important design prizes in the world.