Design Group Italia in Wired

In the article Se il “Make in Italy” partisse da qui? by Guido Romeo, our Digital Design Director Leandro Agrò underlines the fact that the great Italian design was not characterized just by pure aesthetic, but was the result of a deep intuitive understanding of human needs and feelings. This peculiarity of Italian culture is the key to creating the objects of the future, which are becoming more and more autonomous and proactive: “We have to rethink interaction design as the design of the relationship between people and objects”. Humans, and not technology, must remain the focus of the project.