Design
From concept to creation and critical acclaim, we work with the world’s best.
Sting
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Galbani
Innovating the Italian classic
What if mozzarella could be eaten like a pasta dish? Galbani asked Design Group Italia to explore new opportunities for the Santa Lucia brand of mozzarella. The focus was on changing the format of mozzarella so it could be eaten like a pasta dish. The product needed to remain authentic, yet push the boundaries of mozzarella as we know it. Our result was mozzarella shaped like the Southern Italian Orecchiette pasta, that could be eaten either as is or dressed for a protein-rich, healthy treat.
DiscoverSabra
Innovating the healthy snacking category
We partnered closely with Sabra, the leading producer of hummus in the US, to research, innovate and design new products and structural packaging to broaden their snacking portfolio.
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