Space design

Aristarco

A star-inspired stand for a new brand identity

Aristarco is an Italian company specialised in professional dishwashers and ice machines for the HoReCa sector.

For Host Milano — one of the leading international trade fairs dedicated to hospitality, food service and professional catering equipment — Aristarco chose to unveil its new brand identity and communication strategy.

Aristarco entrusted our Space Design team with the design of the exhibition stand, asking for a space able to communicate the new brand positioning through an immersive layout and a refined visual language.

The event represented a key opportunity to strengthen the company’s positioning and present its renewed image to an international audience of partners, clients and industry professionals,

Together with Aristarco’s marketing team, our Space Design team translated the new identity system into a coherent spatial experience.
Alongside the updated graphic assets, the company introduced a new product naming architecture inspired by constellations, which became the main conceptual references for the stand design.

A layout focused on products and relationships

The stand was defined by a clear material and colour palette. Dark blue tones from the new visual identity created a clean and recognisable backdrop, enhancing the stainless steel finishes of the products through focused accent lighting.

At the centre of the booth, a custom sheet-metal counter became the key architectural element of the space. Strongly connected to Aristarco’s industrial identity, the counter functioned as an information point, hospitality area and meeting space designed to encourage informal conversations and business relationships.

Around this central element, the products were organised in a clear and accessible layout, fully integrated with the new corporate image and illuminated as stars.