GocciaBlu “Gala”
Style of Drinking, at a higher level.
As part of the complete relaunch and evolution of the GocciaBlu brand, our team cooperated with Togni to develop a complementary strategy for the super-premium segment of the water portfolio, specifically tailored for high-end HORECA channels.
The new “Gala” range elevates the GocciaBlu offering – in glass and PET – to an even higher level, evoking elegance, exclusivity, and class. Its name — short, memorable, and symbolically powerful — is inspired by the prestige of luxury events and special evenings.
GocciaBlu “Gala” positions itself as the water of fine experience, capable of elevating any occasion — from gourmet dinners to institutional events — turning an everyday gesture into a choice of style.
BRAND AND LABELING DESIGN
Unlike the original premium GocciaBlu range, the super-premium GALA range emphasizes the brand’s color blue and features the essential elegance of a vertical label, elevated by metallic accents in distinctive reference colors — copper for still water and gold for sparkling.
The Gala script typography – custom-designed by our team – expresses the values of the range and, like a signature, certifies and elevates drinking into a superior experience.
But its refinement goes beyond the glass range: GocciaBlu Gala also includes a PET range, designed for both at-home and on-the-go consumption. It embodies elegance at every level — in taste, look & feel, and shape design — offering a premium experience to carry with you, wherever the occasion.
About the project
Client
Togni SpA
Year
2025
Industry