Pioneering the new frontier of digital payments in Italy, together with Sisal, we set out to develop a digital wallet application simplifying the payment process for consumers and businesses. With a name personifying and defining the app as a trusted and reliable partner in the bill paying process, we helped bring Bill and its smart, simple and cashless transactions to over 30,000 points of sale across Italy. Clarifying a corporate branding strategy across digital and physical communication touchpoints, we introduced an iconic logo representing an open wallet leading the way into the future.
A premier gourmet identity for the Philadelphia based private label
The Philadelphia iconic and historic destination for specialty food amateurs Di Bruno Bros called on our NY creative team to create its new packaging identity. The result is a clear yet evocative visual language bridging Di Bruno core values with existing and future products.