Peter Newbould
Chief Innovation Officer

For over 15 years, Peter Newbould has combined his strong analytical and technical skills with his human-centered design mindset to develop innovative customer experiences for Design Group Italia’s clients.

He has guided Fortune 500 companies like PepsiCo, ABB, Unilever, 3M and Visa in applying the tools of design during digital transformation, as innovation shifts the businesses from products to services.

Peter studied Mechanical Engineering and Management at the University of Birmingham, and Industrial Design Engineering at the Royal College of Art in London. He also holds a Global Executive MBA from SDA Bocconi, Milan.