E.ON Group, one of Europe’s largest energy network and infrastructure operators and a provider of innovative customer solutions has chosen eMobility for one of its strategic growth fields.
In a rapidly expanding and evolving market like eMobility, we worked together to bring go-to-market strategy and product-service offerings for private electric vehicle charging solutions to the next level.
Boasting an extremely rich portfolio in a strong competitive market, E.ON set out to sharpen its elements in order to stand out through differentiation.
The goal was to design an integrated charging solution ecosystem capable of covering all customer needs both at home and on the road, integrating eMobility solutions and services into a broader ecosystem, where smart energy use is a central focus.
E.ON Drive’s ecosystem fully embraces the green path of energy transition, leveraging green energy offers tailored to customer needs and boosting energy independence with solar production at home.
From a business perspective, eMobility solutions in a complete ecosystem, rather than their stand-alone counterparts, are strategic levers within a business model focused on smart and efficient energy use.
From a user perspective, the integrated offering approach allows E.ON Drive to act as a unique reference point for its customers, increasing loyalty while also providing customers with a simplified, personalized experience allowing them to save energy and money. We also realized that building an international customer experience and offering portfolio model — which can be localized on the specific country level — can accelerate endorsement and make corporate investments even more effective.
Project duration: 2022, March — October.