From concept to creation and critical acclaim, we work with the world’s best.
Design Group Italia partnered with Amplifon to rethink the visual merchandising system of the company's concept store.
Haier, a global leader in home appliances, partnered with our Brand Design team to revamp the packaging of its small appliance lines.
A new contemporary style through a cross-disciplinary approach.
A new approach to customization.
Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
we helped 3M, a global leader in the safety industry, by crafting a modern and ergonomic safety helmet used in the fields of construction, oil, gas, utilities, forestry and manufacturing.
For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.
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