Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand strategy

Uteco

Shaping a new corporate strategy for international growth

Uteco, Italy’s leading manufacturer of bespoke printers and converting machines, called on Design Group Italia to overhaul its market proposition in the face of an ambitious renewal effort.

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Util

Reaffirming global leadership in fine mobility and beyond

UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.

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Plasmon Total Rebranding

Nourishing tomorrow, today 

As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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Plasmon Nutri-Mune

Boosting the new identity of the range

Kraft Heinz reached our brand design department out to revamp the entire Nutri-Mune range to express Plasmon’s core design equities and easily communicate the functional benefits of the product.


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Boffetti

Pointing to the future.

Our Product Design and Brand & Strategy Team fully supported and advised Boffetti, international provider of energy solutions, along its whole company’s renovation process.

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Vök Baths

A destination submerged in sustainable experiences

Embracing an integrated approach spanning from interiors to strategy and branding, we channeled territory and tradition into a sustainable experience at Vök Baths.

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Nilit Plastics

Global brand strategy for the plastics leader

NILIT tasked us with the development the new design strategy for the corporate identity system of the NILIT® Plastics division, a global player in the industrial chemistry and plastics sectors for automotive, electrical and electronics markets. The new, technical design language conveys what NILIT® Plastics enables its clients to achieve.

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Neovision

Brand strategy and retail healthcare with a crystal clear vision

Defining a design strategy for the inauguration of the first private chain of franchised eye clinics in Italy, we teamed up with Neovision to unveil unique retail healthcare spaces with a 20/20 vision. With new branding taking an innovative approach to eye care, treatments and illness prevention under Dr. Buratto are flanked by fresh service and spatial experiences.

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