Design

From concept to creation and critical acclaim, we work with the world’s best.

Haier Care + Protect

Haier Care + Protect

Total Global Brand relaunch: becoming an iconic B2B2C professional reference

Design Group Italia and Haier have worked together to completely reposition Care+Protect, a leading home-professional brand.

Haier

    Haier

    Redefining packaging to boost culinary and tech appeal

    Haier, a global leader in home appliances, partnered with our Brand Design team to revamp the packaging of its small appliance lines.

    GocciaBlu 

      GocciaBlu 

      Thirst to stand-out, style in drinking

      We collaborated with Togni to relaunch the historical brand of water “GocciaBlu” through a total rebranding.

      GocciaBlu “Gala”

        GocciaBlu “Gala”

        Style of Drinking, at a higher level.

        A complementary strategy for the super-premium segment of Togni's water portfolio

        Elleci

        Elleci

        Evolutionary transition toward new frontiers

        Elleci, a beacon of excellence in kitchen design, enlisted our brand design expertise to embark on a transformative journey.

        Bosch Rexroth

        Bosch Rexroth

        Enhancing the industrial narrative

        Sperlari Candies

        Sperlari Candies

        Bringing joy to every day

        Uteco

        Uteco

        Shaping a new corporate strategy for international growth

        Uteco, Italy’s leading manufacturer of bespoke printers and converting machines, called on Design Group Italia to overhaul its market proposition in the face of an ambitious renewal effort.

        Util

        Util

        Reaffirming global leadership in fine mobility and beyond

        UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.

        Plasmon Total Rebranding

        Plasmon Total Rebranding

        Nourishing tomorrow, today 

        As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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