Assoluta by Lavazza awarded iF 2026

Assoluta marks Lavazza‘s first step into the bean‑to‑cup category, and it has already been honored with a prestigious recognition: the iF Design Award 2026.

Working closing with Lavazza’s design department, our Product Design team played a key role as a partner during the early creative phase. Thanks to the strategic definition of the product’s form language and user experience, Assoluta has been shaped as a new coffee machine that is both a natural extension of the brand’s portfolio and unique within the segment.

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