Turn ideas into tangible solutions.
The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.
Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.
An icon of everyday design lauded for its form and function by the likes of Alessandro Mendini and included in the prestigious Phaidon Design Classics collection, the Tratto pen is a felt pen applying previously known technology to a simple writing tool. In 1975, FILA came to us with the request to design a new and economic pen with a signature look and feel. Our innovative proposal went on to win the Compasso d’Oro in 1979 and is still in production today, defending its status as a time-tested Italian design icon.
Our creative team designed a Post-It dispenser to be proudly displayed. Typically made from pieces of plastic and spring requiring several production lines, we introduced a more sustainable solution with just two pieces in cork and glass.
With the Tab 5S Up intercom, we crafted an innovative device to communicate with guests at the entrance from anywhere, whether at home or on the go, via a dedicated app. Featuring a minimalist design and a 5“ touch display, Tab 5S Up uses IoT to further integrate the smart home with an interconnected system.
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