Zanzibar
The quintessential «nocciolato»: a total, precious and delicious redesign.
With the ambition of establishing Zanzibar as the chocolate nocciolato brand for the Christmas Holidays, Sperlari’s marketing team partnered with our team of brand strategists and designers.
The aim was to evolve Zanzibar from its sub-range position into a strategic key brand endorsed by Sperlari mother brand: a distinctive, extended range of chocolate nocciolato bars that celebrates Italian craftsmanship, savoir-faire, and sensory richness.
Strategic Objectives
- Positioning Zanzibar as Sperlari’s chocolate nocciolato icon
Strenghtening its role as a premium, emotional, and festive offering within Sperlari’s portfolio. - Rebalance its brand perception in the Italian market
Consolidating its position as a hero brand and top-of-mind choice in central and southern Italy while increasing its perception in the North. - Building a strong, recognizable sub-brand identity and perception
Developing a packaging and identity system capable of expressing Zanzibar’s uniqueness. - Enhancing richness, appetite appeal, and shelf impact
Crafting a powerful visual identity that conveys indulgence and material richness through a balance of design precision, tough tones, and ingredient storytelling.
Packaging Identity & System
- Brand Impact:
Zanzibar is endorsed by Sperlari, ensuring continuity, reliability, and strong shelf visibility. It becomes the key brand asset – bold, rounded, and iconic – paired with the descriptor “Il Nocciolato”, which reinforces authenticity and product specificity. - Color System & Material:
The rich use of gold evokes indulgence and premium quality, creating a festive yet timeless visual tone. - Key Visual:
Appealing close-up imagery enhances taste perception and sensorial intensity through a focus on texture.
The result is a harmonious, impactful design that positions Zanzibar as the ultimate expression of Italian chocolate pleasure, turning every bite into a moment of rich indulgence. The range is crafted to perform equally well as a gifting proposition and as an everyday treat.
About the project
Client
Sperlari S.p.A.
Year
2025
Expertise